NUTRL Vodka Seltzer

This brand launched in the US market during the summer of 2022. It’s core competitor was High Noon, which was a highlighted sponsor of the event. With some gorilla advertising, social media spend, and investments at retail across Traverse City, MI the brand saw huge results. Over the course of 8 weeks NUTRL established an increased rate of sale by over 55% while paying less than title sponsors with long-term distribution gains!