Merit EQ horse, inter carthago

“In order to be irreplaceable, one must always be different.”

- Coco Chanel

At Merit EQ, we believe that strong relationships create mutually beneficial support. Whether you are an athlete or a global brand, we are here to help you grow your business through access to the equestrian sport. Our expertise includes leading significant sponsorship negotiations, partnering to build global brands, and collaborating with top riders. Everyone has dreams; let's explore the possibility of achieving yours together.

OUR SERVICES

  • REPRESENTATION

    Building great partnerships with outstanding athletes and major global brands.

  • BRANDING

    Let me help you tell your story with strong positioning to convey your core values to consumers and investors.

  • STRATEGY

    From building new pricing strategies to crafting press releases, we can help build winning strategies.

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MEET THE FOUNDER

Christina is an experienced equestrian who rode for Kansas State University's NCAA Division I team and pursued an amateur career under top trainers across the US with her horse Inter Carthago (Carter). Alongside her equestrian achievements, she has built a successful career in strategy, sales, and marketing for major global brands. In 2024, she was recognized as one of the Top Women in Business by the Austin Business Journal. 

CHRISTINA COSTELLO
CEO & FOUNDER

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